PROFESSIONAL RODEO COWBOYS ASSOCIATION
The Xtreme Bulls Tour series was established by the PRCA as a way to showcase rodeo's most popular event - Bull Riding! Televised on ESPN, X Bulls features the best in PRCA bull riding on the rodeo circuit.
The show packaging required some action packed elements to help emphasize the fast-paced sport of bull riding. To create a unique visual brand, a practical stop motion style technique was used to create the scenes as well as the transitional elements. In the spirit of keeping things gritty and real, a real branding iron was shot and composited for the logo reveal.
Roles : Motion Design, Illustration
Tools : After Effects, Cinema 4D, Photoshop
Produced at Winnercomm
Client : Professional Rodeo Cowboys Association
Production : Winnercomm