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INVISIBLE ELEMENT
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Value of a Mom

 
 

The Value of a Mom

STEELEHOUSE MEDIA

 

The Project

Mom’s don’t earn a paycheck. But what if they did? Using a recent salary survey, this video shows in detail just how much a Mother’s job is worth – and, more importantly, that her true value exceeds any market value.

The Approach

A light hearted, stylistic art direction was established to help emphasize the infographic style messaging. Illustrated icons and assets were created and used for animation in After Effects to bring the piece to life.

 

Style Frames

 

Credits

Roles : Art Direction, Motion Design, Illustration
Tools : After Effects, Illustrator

Client : Steelehouse Media