ShopTulsa was an initiative to educate the public on the benefits of buying locally. Simply put, the more money spent within the city, the more money will stay in the city. From money that goes towards staffing the police and fire departments, to lighting the city streets. ShopTulsa exists to shine the light on just how little it takes for Tulsans to make a big difference in their city.
The purpose of this piece was to inform and educate the Tulsa community on buying local. As an infographic in motion, a lively and fun art direction was created to help enhance the message. The music track by local Tulsa artist, OK Sweetheart served as the structure to the simple, yet powerful style.
Roles : Art Direction, Motion Design, Illustration
Tools : After Effects, Illustrator, Photoshop
Produced at Steelehouse
Client : Shop Tulsa
Production : Steelehouse