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ALL ANGLES : SHOW PACKAGING

PROJECT

Major League Fishing All Angles tells the story of Major League Fishing from a new perspective. We’ve seen the game from the boat, now we bring it to you from the parking lots, boat ramps anywhere inside the MLF footprint when the events roll into town.

APPROACH

In keeping with the theme of the show, the art direction was built around the concept of angles and forced perspective. The vibrant use of red, white and black are a nod to the Major League Fishing brand, while the geometric elements and landscape provide a unique look and feel that enhance the overall concept.

PROOF OF CONCEPT

LOGO DEVELOPMENT

STYLE FRAMES

PACKAGE ELEMENTS

SPLIT SCREEN

SPLIT SCREEN

SPLIT SCREEN

BILLBOARD

SCORE BOARD

LOWER THIRD

LOWER THIRD

BUG

CREDITS

Roles : Art Direction, Motion Design
Tools : After Effects, Illustrator, Photoshop

Client : Major League Fishing
Production : Winnercomm
Air : World Fishing Network