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INVISIBLE ELEMENT
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FLORIDA CRYSTALS

FLORIDA CRYSTALS

 

PROJECT

I joined forces with the extremely talented Creative Director, Designer, and Illustrator, Jerry Liu to produce this animated piece for Florida Crystals Sugar. The purpose of the video was to highlight the company mission and values that drive their business. 

APPROACH

To help deliver the message in a light-hearted, approachable way, the direction relied on playful illustrations brought through life through simple animation. My role was design, the characters to fit within the established art direction (created by Jerry Liu) as well as animating the spot. It turned out to be an incredible collaboration that I was extremely proud to be a part of.

 

CHARACTER DESIGN

 
 

STORYBOARDS

 

CREDITS

Role : Design & Animation

Tools : After Effects, Illustrator

Client : Florida Crystals

Agency : Precision Network

Creative Direction & Design : Jerry Liu Studio