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INVISIBLE ELEMENT
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PROJECT GIGATON

PROJECT GIGATON

 

PROJECT

Creative Filter’s client, Walmart, was in need of a video to promote and educate an initiative by the name of Project Gigaton. Invisible Element teamed up with Creative Filter to help visualize and realize the project through motion design.

APPROACH

Working from an established internal art direction, the goal was to seamlessly integrate new elements into the branding and expand the message through additional illustrative assets. These pieces were created in Adobe Illustrator and then brought to life using After Effects.

 
 

STILL FRAMES

STORYBOARDS

 

CREDITS

Roles : Art Direction / Motion Design
Tools : Adobe After Effects / Illustrator

Agency : Creative Filter
Client: Walmart