The Reluctant Outdoorsman


The Reluctant Outdoorsman



The Project

What would happen if you threw a clumsy, apprehensive suburban man into the most intense outdoor adventures imaginable? That man is Derek. With the help of some elite outdoorsman, he embarks on some incredible journeys, putting his trust in their hands. 

The Approach

The title says it all. The Reluctant Outdoorsman television series takes a man unfit for the outdoors and thrusts him neck deep into it. The show package was created while keeping that in mind. Bold graphic design against natural, real-world elements creates a juxtaposed art direction fitting for the show. 



Roles : Art Direction, Motion Design
Tools : After Effects, Illustrator, Photoshop

Client : Outdoor Channel
Production : Winnercomm