Chilis : Big Mouth Big Moment


Big Mouth Big Moment



The Project

Chili's Restaurants celebrated its 40th anniversary at the 2015 Annual GM conference. Smith Design and Mark Bellncula pulled together a diverse team of animators, documentarians, and editors to create a documentary chronicling the last 4 decades, titled "40 Years in 40 Stories". Invisible Element was tasked with creating and animating this segment highlighting Chili's Big Mouth Burger.

The Approach

Chili's Big Mouth Burger was one of the most popular items on the menu for 9 straight years. The art direction takes inspiration from early 90s Saturday morning cartoons - is there a better way to bring an anthropomorphic motorcycle-riding cheeseburger to life? 



Roles : Art Direction, Illustration, Motion Design
Tools : After Effects, Illustrator, Photoshop

Client : Chili's Restaurant
Agency : Smith
Creative Director :  Mark Bellncula